SEARCH ENGINE OPTIMISATION
Search Engine Optimisation (SEO) refers to the process of organically improving the traffic to your website via search engines. This is done by positioning your business website URL on the top of popular search engine results. Besides increasing your sales leads by way of enhanced visitor numbers, your brand presence/awareness in cyberspace is also boosted.
Due to the rise of search engine use today, getting more exposure on major search engines such as Google and Yahoo is the best form of cost-effective advertising because the resulting traffic to your website is more likely to purchase your product/service as they already have the intention by searching for the information.
PAY-PER-CLICK (PPC) ADVERTISING
Pay Per Click (PPC) advertising is a form of online advertising on search engines such as Google (AdWords) whereby you only pay when a user actually visits your website by clicking on your advertisement.This is one of the most effective ways to get the best returns for your advertising dollars.
With PPC, you can reach out to your target customers by bidding on keywords that you feel they will use as search terms when they are looking for your products or services. This ultimately determines the success or failure of your PPC campaign.