Every business has needs that are different and their online marketing strategies have to reflect this, after taking existing market conditions into account. Understanding what you do is of utmost importance to us so that our solutions are customised to meet your business objectives.

From your online marketing campaign development and execution stage to measuring and evaluating results, our agency focuses on getting the right message (your USPs) across to the right people (your target audience) so you achieve extraordinary results within the budget that you specify.

Our core approach is based on the 5 pillars below that form the culture of our company and shape the outcome of all our work.


The strategic planning process is integral in every online marketing campaign that we undertake – especially in today’s highly competitive business environment. This includes clearly defining the objectives of our client’s campaign, assessment of internal/external environments to formulate the online marketing strategy and evaluating the progress while making the adjustments necessary to stay on-track.Benefits of strategic thinking when implementing an online marketing campaign include:

  • Optimisation of campaign resources in terms of time, talent and money
  • Identification and analysis of opportunities and potential threats for the business
  • Accelerated and improved campaign results and business growth
  • Gain of control over problems that occur throughout the campaign
  • Better co-ordination of campaign activities


Staying focused on set objectives during the course of an online marketing campaign ensures that results are achieved faster and more effectively. By determining goals and striving towards them, steps can then be taken to mitigate potential problems and accelerate the execution process.Even within our agency, it is important that our team members stay focused when working on a particular project so that they give their all to it and produce nothing short of excellence. Ultimately, focusing minimises resource wastage and the chances of straying from the path of success.



As part of planning and executing an effective online marketing campaign in today’s competitive world, a 360-degree, holistic approach is needed to optimise it so you can gain the highest returns from your investment. This would mean complementing it with other offline marketing strategies to boost its impact; like advertising and public relations campaigns.Even within the online marketing campaign itself, search engine marketing tactics like Search Engine Optimisation (SEO), Pay Per Click (PPC) and social media marketing strategies have to work together seamlessly to form a solid plan of action and ensure that success is ultimately achieved.


Loyality Building

Relationships with our clients are important us. To ensure that our work surpasses your expectations, we practise stringent quality control at every step of campaign planning and execution. Communication lines are also always open so you can reach us should you need any help or support.



We also keep in mind that a major objective of any business is to build brand and customer loyalty, so we do our best to make sure that our finished product does this for the long-term growth of your company.

A viral online marketing campaign can build and enhance your brand awareness, reputation and image. Besides communicating a specific message in a way that is easy to understand as well as enjoyable, it  encourages users to share it online and can generate massive publicity.

Depending on your business objectives, we try to plan and develop our online marketing campaigns to be as viral as possible due to the fact that:

  • It piques consumer interest and increases long-term visitors
  • It has the potential to reach a large audience
  • It is inexpensive compared to other advertising methods
  • It is easy to integrate with other marketing methods
  • It is one of the better ROI options due to its effectiveness (if done right)